Coming soon
A solo founder building in public. One artifact at a time.
Most founder content tells you what worked.
This one tells you what it actually feels like while it is happening, not after the outcome made it look obvious.
I am Eduardo. I am building Clueless Clothing, an AI wardrobe app that helps people love the clothes they already own. Solo. No team. Fourteen months in. Still going.
The Compounding Founder is where I think out loud about the decisions that do not have clean answers.
Not the retrospective. The middle.
What it feels like to stare at twelve paywall options and know that data will not tell you which one is yours. What it means to build craft into a product when AI can generate every plausible alternative in four seconds. What it costs to commit to something when the cost of hedging has never been lower.
Every post either includes a tool, a skill file, or a framework you can actually use, or it does not get published. I do not write about building. I write from inside it.
Paid subscribers get the working files: including every SKILL.md, build artifacts, prompts, etc… If I am using it then you get it also.
Free subscribers get the essay.
The calculation I run every morning is simple: if you are going to build something, you should be able to decide something. That is what this is about.
→ Subscribe if you are in the middle of it too.